Value Innovation Principles for your Sales & Marketing Needs

Value Innovation Principles for your Sales & Marketing Needs

One of the most nerve-wracking parts of running an enterprise is definitely managing and driving sales and marketing efforts, particularly when starting out or looking to pivot your business. It’s very likely that you find this part of your business’s wheelhouse the...
Value and Value Innovation, defined

Value and Value Innovation, defined

If it’s your first time browsing through our website, Value Innovation will likely be a brand new term in your corporate dictionary, one that we’re more than happy to get you acquainted with! But before we define what Value Innovation is, we need to get to grips with...
The UNIQUE Value Proposition

The UNIQUE Value Proposition

Within the context of client or stakeholder interactions, value describes the way in which you provide your offering to your client or stakeholder in a manner that is meaningful to them.  Correspondingly, the Value Proposition is a statement of how you can provide...