The UNIQUE Value Proposition: “But Why?”

The UNIQUE Value Proposition: “But Why?”

Simply defined, value describes the way in which you provide your offering to your client or stakeholder in a manner that is meaningful to them.  Correspondingly, the Value Proposition is a statement of how you can provide value to your client/stakeholder. ...
Business Unit Value Synergy: An NPO Usage Case Study

Business Unit Value Synergy: An NPO Usage Case Study

Business unit value synergy describes how each of the business units in your organization work, both individually and together, to deliver on the value of the organization. It shows the degree of cooperation between your business units, which has a direct effect on...
Value Centred Crisis Communication: A Primer

Value Centred Crisis Communication: A Primer

A crisis is an event, or series of events, that bring about a time of increased sensitivity around your enterprise. Very different from daily issues, a crisis has the potential to completely wreck your enterprise if not handled properly.  The way your enterprise...
Value Centered Change Communication: In Study

Value Centered Change Communication: In Study

Within the context of enterprise operations, change is defined as large-scale changes that impact or change the operations of the enterprise. Some examples could be changes in management, a merger or acquisition, the creation or dissolving or a business unit, or...