Value Innovation Principles for your Sales & Marketing Needs

Value Innovation Principles for your Sales & Marketing Needs

One of the most nerve-wracking parts of running an enterprise is definitely managing and driving sales and marketing efforts, particularly when starting out or looking to pivot your business. It’s very likely that you find this part of your business’s wheelhouse the...
Value and Value Innovation, defined

Value and Value Innovation, defined

If it’s your first time browsing through our website, Value Innovation will likely be a brand new term in your corporate dictionary, one that we’re more than happy to get you acquainted with! But before we define what Value Innovation is, we need to get to grips with...
The UNIQUE Value Proposition

The UNIQUE Value Proposition

Within the context of client or stakeholder interactions, value describes the way in which you provide your offering to your client or stakeholder in a manner that is meaningful to them.  Correspondingly, the Value Proposition is a statement of how you can provide...
Business Unit Value Synergy: An NPO Usage Case Study

Business Unit Value Synergy: An NPO Usage Case Study

Business Unit Value Synergy describes how each of the business units in your organization work, both individually and together, to deliver on the value of the organization. It shows the degree of cooperation between your business units, which has a direct effect on...
Value Centred Crisis Communication: A Primer

Value Centred Crisis Communication: A Primer

A crisis is an event, or series of events, that bring about a time of increased sensitivity around your enterprise. Very different from daily issues, a crisis has the potential to completely wreck your enterprise if not handled properly.  The way your enterprise...